GM and Bing saturate the airwaves

Either I watch too much TV or GM and Microsoft are spending some serious money on their new TV campaigns.

In the case of General Motors, about every other commercial break seems to feature GM's "Chapter 1" commercial, putting a positive spin on the company's bankruptcy filing.

As a print/online journalist, I hope they funnel some money to newspapers and their websites too. But the cynic in me wonders how long it will be before some politician throws a hissy fix and complains about how much money the company is spending on advertising now that taxpayers own most of the company after the latest bailout. So I expect the ads to be pulled in short order. But media companies can sure use the money, especially as so many of those local dealers, which aren't selling many cars for either GM and Chrysler and thousands of them are about to get their signage pulled. Many of them may not be around when American car buyers return to the showrooms.

Come to think of it, with FCC control of the airwaves and government ownership of GM, maybe their new commercial actually qualify as a donated airtime PSA.

The other commercial assaulting the airwaves right now is the one for Microsoft's new search engine, Bing.com.

Will Microsoft's new search engine pose a threat to the Google colossus? Only time will tell.

In the meantime, have you Binged yourself?

I did. So far I like it. But maybe that's because on Google, there is a millionaire with the same name as me who shows up first on the search. My work blog profile comes up second. I come up No. 2 on Bing too, but the No. 3 item is also a reference to me. The millionaire dude doesn't show up until No. 5.

I have to like a search engine where I outrang someone on the Forbes 400.

But in the interest of full disclose there is an obvious flaw to Bing. The No. 1 person on the search is a reference to a neurologist named Gary L. Miller. WTF? I searched for Gary L. West.

So keep working on it Microsoft. But I have already found something to like there. But I do have a question, does Matthew Perry get a residual for the use of his "Friends" character's last name? I sawy his recent appearance on Kevin Pollak's Chat Show. Perry seemed like he might be looking for work. At least hire the guy for a frickin' commercial.

And thanks GM and Microsoft for eating up some of those commercial spots that probably would have been filled by Viagra and Cialis ads.